Navaa
The Challenge
The Challenge
Navaa struggled to maintain brand consistency across multiple channels, including website, social media, email, packaging and more. They were also looking for a rebrand that follows their core values — sustainability, culture, and inclusivity.
the outcome
Our team rebranded NAVAA, focusing on enhancing their brand as a modern South Asian designer marketplace that paid homage to their tradition and culture.
WHAT HACKRAH MEDIA DID:
Created NAVAA’s new logo suite, typography selection, color palette scheme, imagery and creative direction, and graphical assets.
Provided directives on the application of branding elements, including placement, spacing, and sizing parameters.
Integrated accessibility principles to ensure inclusivity, with guidelines on contrast, alternative text for images, and other considerations for users with disabilities.
