YI Fang
Fruit tea
The Challenge
The Challenge
As an international tea/boba chain, Yi Fang struggled to highlight their key impact initiative — fighting food waste with Too Good To Go. They also didn’t know how to engage a Gen Z community online, build hype around new product releases, and offer support to the Asian community in Boston.
the outcome
Our team curated a custom, trend-driven social media strategy that aligned with Yi Fang’s core values and impact efforts.
WHAT HACKRAH MEDIA DID:
our yi fang content
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our yi fang content —
research-backed and relevant trend-driven content strategy
educational campaign to spotlight TGTG food waste partnership and the benefits of tea in Asian culture
loyal community of lifestyle & food/drink influencers and fans
hype and demand strategy to drive sales for new drink drops
